Worth Watching – KCRW’s Below the Ten
As part of KCRW’s “Below the Ten” project, a photojournalism piece on one of the last LA juke joints is turned into a short film. Worth a look… By Paul Marszalek TheTop22.com KCRW/Santa Monica’s...
View ArticleWhat NON-COMM Triple A Thinks of Itself
At last week’s NON-COMMVention, WXPN’s Bruce Warren presented the “state of the union,” highlighting not only the diversity of Triple A NON-COMMs, but what they have in common… WXPN’s Bruce Warren...
View ArticleNON-COMM Triple A Radio Stations – On Average
At this year’s NON-COMMvention, the RRC’s Dave Sullivan presented stats on that gave insight on the state of the format. See how you stack up… By Paul Marszalek TheTop22.com Feeling average? More than...
View ArticleThe New Music Mistakes That Triple A Stations Can’t Stop Making
Triple A Radio talks a good game about breaking artists, but poor execution actually damages artist development and leaves the audience wanting… By Paul Marszalek TheTop22.com There’s Courtney Barnett...
View ArticleFixing the New Music Mistakes That Triple A Stations Keep Making
Easy to execute tips that will get you more credit for playing new music – from both your audience and label counterparts… By Paul Marszalek TheTop22.com Last time around I tried to make the case that...
View ArticleBy 2020, 82% of All Internet Traffic Will Be Video — What That Means for You
No, this isn’t a doom and gloom statistic supporting the idea that video killed the radio star, it’s a wake-up call that there is an effective, inexpensive marketing opportunity sitting right in front...
View ArticleImprove Your Station in Less Than An Hour – The Art of the Aircheck
Want to positively impact the sound of your radio station — and impact it immediately? Start airchecking your talent — here are six tips to make it painless… By Paul Marszalek TheTop22.com Aircheck or...
View ArticleNew Toys To Help Stations Up Their Video Game
At this week’s NAB Show New York, we saw a bunch of new technical solutions focused on video. The good news is the price continues to drop while the toys pack more punch… By Paul Marszalek TheTop22.com...
View ArticleImprove Your Station in Less Than an Hour – Clean up Your Recurrents
After a new song has had its run in Current Rotation – what to do? Unfortunately, many of us make mistakes at decision time… By Paul Marszalek TheTop22.com Want to have a positive impact on your...
View ArticleThought Starter: Jeff DeGraff on Innovation
The “Dean of Innovation,” Jeff DeGraff breaks down the four parts of innovation — a good thought starter as we head into NON-COMM… By Paul Marszalek TheTop22.com I’m a fan of how Jeff DeGraff distills...
View ArticleImprove Your Station in Less Than an Hour – Use the BCG Growth-Share Matrix
In order to do something new, we need to create capacity. One of the best ways to do that is by killing something off. The BCG Growth-Share Matrix will help you do that — and more… By Paul Marszalek...
View ArticleMixcloud Offers a Solution for Streaming Long-Form Music Shows
Producers of long-form radio shows have long wanted to post their shows for catch-up streaming, but copyright law has made that difficult. Here’s a possible solution… By Paul Marszalek TheTop22.com...
View ArticleUnsolicited Advice for Alternative Radio
Hey Alternative Radio, can we talk? Because there’s something that’s been on my mind for a while now, and, well, I think I need to say it, and it might be helpful. If you’re into getting some...
View ArticleIf You’re Not Selling Digital, You’re Not Going to Make the Sale…
…or at least you’re much less likely to. Borrell Associates’ annual survey of local advertisers shows that only 5% of local advertisers buy only traditional media. So if digital isn’t part of your...
View ArticleCommercial and Public Radio Send Completely Different Messages During Outbreak
Within days of the pandemic taking hold, commercial radio was cutting staff and budgets. Public Media sales reps at Market Enginuity developed a campaign that sends a much more positive message… By...
View ArticleThe Current’s David Safar Talks Local Music Programming
Some stations give lip service to local music, KCMP / The Current walks the walk. Managing Director David Safar rattles off a plethora of local music features supported by his station… The NON-COMM...
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